For the 2023 Cosmos Palette launch, Anastasia Beverly Hills commissioned a VFX-heavy campaign
capturing the energy and visual scale suggested by the product name. As Lead Editor, I worked
closely with production to design green screen shooting strategies across multiple sets (spaceship
interiors, alien worlds, teleportation environments) and partnered with PixelMagic on CGI creation
and compositing integration.
Campaign Edit - Used across all ABH social channels and paid media
With complete creative freedom over editorial direction, I developed two distinct versions: a tighter
campaign edit for broad social and paid media distribution, and an extended cut designed to showcase
the full scope of the worlds created. VFX work was split between PixelMagic (60%) and myself (40%),
with my focus on green screen keying, compositing integration, and final color.
VFX progression: green screen to final composite
The campaign edit became the primary asset across Anastasia Beverly Hills' social channels and paid
media. The extended version offered a deeper look at the visual universe, allowing the brand to
showcase production craft alongside product launch.
Extended cut showcasing the full visual universe
Client
Anastasia Beverly Hills
Role
Lead Editorial, VFX Supervision, Compositing
VFX Partner
PixelMagic - CGI & VFX