15 years of making video worth stopping for.
Good taste isn't enough. Good timing is everything.
Every project starts with the same question: What makes this impossible to scroll past? The answer isn't just making it prettier. It's about timing, texture, and knowing exactly when to break the pattern.
Playful on the surface. Precise underneath. That's the whole thing.
Creative direction. Editorial. VFX & motion. Color.
Paid video. Product launch campaigns. Brand content for social. From concept through final delivery, or anywhere in between.
The title changes depending on who's asking. The standard doesn't.
Currently Art Director at e.l.f. Beauty.