When Peter Dundas launched his crossover from haute couture into cosmetics, DUNDAS Beauty needed a
campaign that could translate fashion credibility into Gen Z beauty language. The production team
captured
product and model footage across multiple setups, then granted us complete creative freedom to shape the
launch narrative.
The challenge was to honor Dundas’ fashion heritage while speaking to an audience that values speed,
energy, and authenticity over traditional luxury codes. We built the edit around "Calling for You" by
Oktae & Venjent, using the track’s rhythm as the structural backbone for a fast-cut visual system that
mirrors how Gen Z actually consumes beauty content: quick, kinetic, unapologetic.
Hand-drawn graphic elements inject energy and personality
To amplify the energy beyond what the footage alone could deliver, we layered hand-drawn animated
elements throughout. These graphic accents (swipes, bursts, underlines) inject playfulness without
undermining the product’s premium positioning. The result is a launch campaign that feels distinctly
DUNDAS: glamorous but never precious, polished but full of personality.
Additionally, we created an alternate edit using vintage camera footage, offering a lo-fi aesthetic contrast to the high-energy main campaign. Elements from this version were adapted into product carousel snippets across online retailers.
Client
DUNDAS Beauty
Role
Creative Direction, Editing, Animation
Music
Oktae & Venjent - 'Calling for You'