Vogue World Hollywood is a collision of fashion, culture, and pure spectacle. The campaign needed to
translate cinematic hero assets into a multi-platform system spanning Times Square OOH, Meta placements,
Connected TV, and subscription advertising—each with different runtimes, aspect ratios, and viewing
behaviors.
The challenge wasn’t technical resizing—it was editorial rethinking. How does this story land on a
phone
screen versus a Times Square billboard? What works for a :15 Instagram Story versus a :30 CTV spot?
We
adapted the campaign across 40+ video versions, maintaining Vogue’s prestige while optimizing for
platform-specific performance.
Meta Moments: optimized for platform behavior and attention span
From towering architectural displays to intimate mobile screens, the campaign system maintains Vogue’s
editorial voice while adapting to radically different viewing contexts. Each version required distinct
pacing, framing, and narrative choices—not templates, but editorial decisions optimized for how and
where the story would be seen.
Client
Vogue / Condé Nast
Role
Editorial, Creative Adaptation
Delivered
40+ assets across 6 platforms